Victoria Secret
Prop Design
A contemporary coffee brand concept that blends warmth, indulgence, and identity through a distinctive visual language. The Coffeinated Club is designed as an experience-driven brand that celebrates the culture of coffee and baked goods, positioning itself as a space for people with a shared taste for comfort and quality.
A contemporary coffee brand concept that blends warmth, indulgence, and identity through a distinctive visual language. The Coffeinated Club is designed as an experience-driven brand that celebrates the culture of coffee and baked goods, positioning itself as a space for people with a shared taste for comfort and quality.
Mood Board
This mood board captures a warm, sensual autumn vibe through soft, abstract visuals rather than direct imagery. It blends the creamy softness of vanilla through light floral tones and fluid textures, while smoky, mist-like forms add depth and warmth. The rich caramel swirls and earthy browns subtly evoke iced coffee, creating a sense of indulgence, while the silky fabric introduces a touch of luxury and skin-like smoothness. Altogether, it expresses a feeling of warm sweetness melting into smoky depth—reminiscent of a cozy, intimate bonfire night with an elegant, comforting finish, perfectly suited for a body mist and lotion range.
Colour Pallet
Texture Board
Material Board
Wood
Glass
Clay
Wire
Fabric
Concept Sketch